The road to startup is grueling.

What has brought many young companies to their knees has been not finding enough customers who want to buy their solution and not locking down the right talent who can help them deliver that solution to their customers.

Attracting and retaining customers, as well as putting A-players on your payroll, requires time, money and other resources your business is limited on.

But there is a way to get both customers and talent without incurring all the risk. It’s called revenue share.

As a small team, it might seem like you are stuck in an endless loop of tasks—there just aren’t enough people to distribute the workload, and you find yourself wearing multiple hats. Often this switching cost bleeds your team’s total capacity.

Take for instance lead nurturing. You can spend months, even a year or more, crafting and sending personalized pieces of information to each consumer based on their needs, interests, and buying phase—all in the hopes of closing the deal.

The standards for a robust digital experience have accelerated in recent years. Today’s digital consumers demand more from a brand’s website. They need an aesthetic appeal, but more importantly, they want to easily and quickly navigate a business’s website, along the way discovering the information or value they need to make purchasing decisions.  

Once looked at as optional, gathering, mining, manipulating, and understanding data is a staple for nearly every marketing team. As marketers move into additional marketing channels, juggling multiple data sources makes it more challenging and exasperating to understand the value of each different channel’s contribution to their marketing activities.

Frustrated with scope creep, mutating specifications, and hidden dependencies on projects with poor foundations, we standardized our Agile Requirements Engineering process to maximize ROI for our clients and focus on building a shared understanding and vision for a product’s roadmap.

We call this process Value-Driven Development, as it focuses on delivering business value and not just functionality.