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How Does Revenue Sharing Drive Performance Marketing?

Any small business looking for growth needs marketing to accomplish that goal. There is only one problem: working with advertising professionals can be expensive, and is often difficult to afford on an already limited budget.

For countless startups, working with an ad agency is out of the question. Pricing models dictate minimum spends that are simply unaffordable. But what if you only have to spend money that is guaranteed to bring a positive return on investment?

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Who is a Good Fit for Mautic?

You’ve recently learned about the benefits of marketing automation. You explored a few different marketing automation solutions, but before you pick one, you need to answer one of the most important questions: is this solution a good fit?

Often this question is difficult to answer without trying out the product, but by then you’ve made the commitment, and have likely locked yourself into an agreement — so it helps to get advice from someone who has experience with the platform.

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Why Open-Source Makes Marketing Automation Better

Small businesses face a big challenge: Balancing a limited budget with the necessity of spending for growth.

To stay afloat, businesses need to bring in new customers and keep old customers. However, it's not enough to have a static website or send out a few emails a year.

Businesses of every size must be consistent in their marketing communications and make sure they speak to each prospect, lead and customer at the right moment — with the right message.

With a limited workforce, this is a major challenge to small businesses. It's just too time consuming.

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How to Define Your Digital Strategy with an Inspiration Board

Most businesses, whether big or small, have an online presence — whether that’s a website, social media accounts or some combination of the two.

While it’s easy to create these spaces, the challenge becomes maintaining a unified image across all of the online platforms.

This can be especially challenging for new organizations who are still trying to pinpoint this image and their digital strategy — they aren't sure what will work best so they try a few things out.

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What You Need to Know About Agile Content Marketing

'Traditional' marketing tactics have become slow and ineffective. Exposed to hundreds of ads every day, Audiences are increasingly cynical toward the concept, flooding to ad blockers by the millions. Efforts to cut through the clutter and regain audience trust with relevant content that your audience actually wants to read can be difficult and takes time.

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How to Create an Inspiration Board

Every business has an image, but not necessarily a good one. Many organizations struggle to create a singular brand personality that shines through from all angles of the business.

With multiple team members contributing to the brand, things can get messy. Each individual has a different idea of the image that should be expressed. They struggle to collaborate and build cohesion. The team fails at accurately targeting buyer personas with their content. But it doesn't have to be this way.

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Why Content Marketing is the Key to Growth for a Small Business

Achieving growth in a gruelingly competitive marketplace is a challenge small businesses face every day. Small business owners must find strategic and innovative solutions to overcome their size and limited resources. Content marketing is the key to growth for small businesses.

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3 Quick Ways Mautic Makes Your Law Firm Marketing Better

Lawyers and law firms can no longer sit back and rely on existing clients to pay ever-greater bills, or for new clients to appear through referrals or direct contacts. Every law firm in the current competitive market will either thrive or fail as a function of its ability to implement a smart marketing plan and develop its business.

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How to Elevate Professional Services Marketing with Mautic

When it comes to professional services marketing, consumers expect to connect with companies anytime and anywhere, and they expect a personalized experience from architecture and engineering, consulting and accounting firms. Marketing automation presents itself as a great solution for professional services firms, and it allows small business owners to save time and create more effective marketing campaigns.

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How to Take Biotech Marketing to the Next Level with Mautic

The healthcare industry has rapidly changed over the past few years. New legislation has altered the landscape of medical care and technology.

And it's not just this. The days of the door-to-door salesman are also coming to an end. People and organizations have moved online. They want to learn about new products online and they want to buy them online.

The combination of these two major shifts have created a completely new atmosphere for healthcare and biotech companies around the globe.